Real Life Is More Beautiful Than Magazine

I have seen these 'Kooples' Youtube videos floating around the Internet for a while now; I love they way this campaign combines natural beauty with street style it really has caught my attention.
(Pret a porter brand uses images of couples spotted in the street in its advertising campaigns.)

"It is something our anonymous couples spotted in the street for example, that's a current campaign. We don't aim to disguise the couples, but just to dress them as though the clothes were part of their wardrobes and dressing rooms. With real people, as anonymous couples we recognise ourselves, we say 'that could be me, she also looks like me too' and that's what stays in peoples minds. My campaign photos use exactly that image; they are taken quickly with a flash in a few seconds, its not a shoot which takes an hour; Its a shoot which lasts 10 minutes. Their isn't too much makeup, hairdressing or retouches. Its really very pure, very unrefined." - Alexandre Elicha, "The Kooples" Artistic Director

Venus & Jonas

Fahrani & Luke

                                                                      Corinna & Johnny



Celyn & Bjoern

                                                                      Karolina & Adam

        Andre & Marisca

This has to be my favourite <3                  

Peace x