(Pret a porter brand uses images of couples spotted in the street in its advertising campaigns.)
"It is something our anonymous couples spotted in the street for example, that's a current campaign. We don't aim to disguise the couples, but just to dress them as though the clothes were part of their wardrobes and dressing rooms. With real people, as anonymous couples we recognise ourselves, we say 'that could be me, she also looks like me too' and that's what stays in peoples minds. My campaign photos use exactly that image; they are taken quickly with a flash in a few seconds, its not a shoot which takes an hour; Its a shoot which lasts 10 minutes. Their isn't too much makeup, hairdressing or retouches. Its really very pure, very unrefined." - Alexandre Elicha, "The Kooples" Artistic Director
Venus & Jonas
Fahrani & Luke
Corinna & Johnny
Celyn & Bjoern
Karolina & Adam Andre & Marisca
This has to be my favourite <3
Peace x
